Private or alternative investments (private equity, venture capital and hedge funds), with their potentially higher returns, continue to gain popularity with individual investors. The advance of the U.S. stock market during the past few years has also enhanced the interest of investors who wish to diversify into other asset classes with different risk characteristics. Institutional investors, particularly endowment funds, have led the move to private investments.

For individual investors with long-term investment horizons, an exposure to a broad range of alternative investments is a viable option. Through a well organized and disciplined investment program, they may be able to enhance their overall portfolio's risk-return profile from such a commitment.

For substantial investors, Investment Trust Company can help in the placement of private investment funds.